Oh dear. It appears Sony hasn’t stopped at copying Nintendo’s Wii controller with its own SIXAXIS controller for the PS3, they’ve even gone and taken the base idea behind Nintendo’s “School’s Out” ad and deformed it into a PS3 teaser called “The Wait is Over”. The result is horrendously boring and derivative.

I think it’s a telling fact for the future of the two consoles that Nintendo’s is lighthearted and engaging fun, while Sony’s is overladen with the ambition of being cool and stylish, but ultimately dull.

See for yourself:

Sony Playstation 3: The Wait is Over

Nintendo: School’s Out

Making of School’s Out


WSJ uncovers YouTube stats

September 1, 2006

The Wall Street Journal has done some educated guesstimating and figures YouTube holds about 45 terabytes of video, and that visitors have spent about 9300 man-years watching said video content so far. That’s made up of about 6 million videos, with a growth of 20% each month.

If/when YouTube collapses under the strain of their multimillion dollar bandwidth bill, it’ll be interesting to see how the net reorganizes itself. Will disparate 2nd-tier sites/services fill the gap in the way they did after Napster was taken down? What will happen to viral advertising briefs in the industry?

Maybe enough of the public will have grown used to their regular video production habits to pay for their own sites and bandwidth, and the next generation of web video sharing will be through light portals with direct links to creators’ own domains. The Coral cache system may then help them in the way it currently helps dug/slashdotted sites.

Here are some more stats from TFA:

Johan Pouwelse, a Delft professor […] reports that 70% of YouTube’s registered users are American and roughly half are under 20 years of age.

The most devoted uploader is Christy Leigh Stewart, a 21-year-old college student who lives near Modesto, Calif., and who has so far uploaded nearly 2,000 videos. Nearly all involve Korean pop music…

On Planning and Creatives

August 30, 2006

A Blogger on Planning.

From Campaign Brief’s (Australia) blog; this underwhelmingly-titled piece makes the point that Planning puts blinders on most creative work. Creatives are being excluded from the 360-degree thinking – simultaneously the thing that helps brands most and the thing that most Creatives are best at.

That Planners do an important job is a point beyond question, but perhaps we need to rethink the way in which they work with the people in the creative department. The best Planners are also kickass Creatives, but their need to prove this usually disrupts the creative work. And many Creatives have excellent ideas about where to take the work, but these strategic inclinations are subjugated by missives from Acct Servicing or Planning. Why can’t we work together?

The writer suggests the formation of a Strategic Creative Department where “everyone’s responsible for understanding the product/audience, innovative strategic thinking, great creative craftsmanship and selling the idea.”

When the process of generating great creative work is broken down into a segmented production line – and the strategic creative thought is generated by the Planning Department (often with the help of Account Service) – you’ll never get the best work from a great Creative, because you’re robbing them of the most important part of their job: new, original thinking. When Creatives are reduced to being just Copywriters and/or Art Directors this industry is going to lose all its great Creative thinkers – because for these people, craft will never be enough. They’ll either end up finding real opportunities to use their talent overseas; or they’ll leave the industry to write and direct films, write books, invent products etc – they’ll continue to look for ways of integrating their passion for original creative thinking with their ability to craft and shape an idea.

One man’s attempt to live a logo-less lifestyle.

Over at the BBC website, writer Neil Boorman has an op/ed piece about why he’s about to burn every “branded” item in his possession, after living in worship of them all his life. While no means a new form of panic attack (I’ve had friends hold garage sales out of materialist guilt), I have a gut feeling that the industry can’t withstand too many influencers turning on them right now.

We live in an age where thought-meddling goes far beyond what our parents went through. Street teams, faux-citizen media, briefs for “viral” amateur spots, fictional groups/associations/institutions/revolutions in service of brands are building to a head for which there is no precedent. The smart ones among us have to be ready with a battleplan for the day when consumers realize that none of their peers can be trusted for product insight, and shut us communicators out completely.

That said, I don’t blame anyone for the state of brand marketing today. One cannot expect corporations to exercise restraint any more than one can expect individuals to keep details of their every lunch and girls’ night out off the internet. We just have to have the foresight to see the consequences, just as individuals must.

via Commercial-Archive