Call me unprofessional and easy, but I just love it when a company takes the wind out of your argument by saying everything you think is wrong with them, and agrees with you. It doesn’t change the fact that the following promises will always sound like hot air and unbelievable lies, but it sure is great to watch! Sorta like a public flogging.

I love it even better when a client approves writing that does what bloody writing is supposed to do in the first place, get some fucking attention!

Advertisements

Evian – Cop Girl

December 11, 2006

Back from the dead. Here’s an ad I don’t quite get. Nice photography and style, but what’s the point other than distorting the brand’s image?

[via i believe in adv]

Sony’s new Bravia ad has hit the interweb, but I can’t be the only one who isn’t feeling it. The paint splashes look fake, there’s a clown running in it for little reason, and what’s up with that end shot? Not even a hail of color can make some bombed out suburb of Scotland look good, but to end on a poorly-composed askew frame of a playground with hardly discernable drops of colored paint raining down has got to be sheer fuck-it laziness.

Very odd little piece of work for the ol’ Scotch whiskey. Visiting the mentioned site at theandroid.com indicates that it’s currently only targeted at South American territories.

Oh dear. It appears Sony hasn’t stopped at copying Nintendo’s Wii controller with its own SIXAXIS controller for the PS3, they’ve even gone and taken the base idea behind Nintendo’s “School’s Out” ad and deformed it into a PS3 teaser called “The Wait is Over”. The result is horrendously boring and derivative.

I think it’s a telling fact for the future of the two consoles that Nintendo’s is lighthearted and engaging fun, while Sony’s is overladen with the ambition of being cool and stylish, but ultimately dull.

See for yourself:

Sony Playstation 3: The Wait is Over

Nintendo: School’s Out

Making of School’s Out

BBC Radio 2 ad

October 10, 2006

Elvis, in concert with Jimmy Page, Marvin Gaye, Noel Gallagher, Keith Moon, Sheryl Crow, The Sugababes (wtf), and Stevie Wonder. Nicely done!

Print: 42 Below Clipart

September 26, 2006

Free Image Hosting at allyoucanupload.com Free Image Hosting at allyoucanupload.com Free Image Hosting at allyoucanupload.com

Pretty funny stuff. Congratulations to the team who sold this.

Enter the Copywriter

September 15, 2006

We apologize for the stale air around here, but it’s been a busy fortnight for us here at IBN. To make up for it, we bring you this awesomely funny (if you’re in advertising) kungfu overdub video done by some guys at McCann. They had an internal contest, and if this effort didn’t win gold, I’d like to see what did. From what we can guess, the objective was to spoof life at the agency with mention of clients and internal politicking. It’s even in Cantonese for extra comedic points!

Worth mentioning is the bit where copywriter and art director fight over the rights to an abandoned TV spot, to beef up their stagnating portfolios.

[via Russell Davis]

GM’s ‘flying car’ virals

September 14, 2006

The verdict… nice effects, lame acting and distribution. Check out the YouTube descriptions on these shakycam videos where flying cars zoom past in the middle of someone’s home-moviemaking. They completely destroy the illusion of reality that these spots needed.

Um… whoa. Watch until the end for the flying cars. This is craziness. We took this video on the way to Vegas (I’m the guy in the back, actually) and I swear I almost wet my pants. We saw some film crews up the freeway from this spot, so, I’m guessing they were filming a movie or a commercial, but a little warning would have been nice. Also, there were no wires or anything… so I don’t know if these are real vehicles or not. If they are, I want one, though.

Two more after jump. [via leftlanenews]
Read the rest of this entry »

Flash Beer

September 14, 2006

Although they should really spell it Flashbeer for authenticity, Y&R Australia has followed up their award-winning ‘Big Ad‘ for Carlton Draught with this parody of Flashdance. It requires you to trust a video-streaming applet which then plays the spot full-screen on your computer. The quality was amazingly good when I saw it, although some might not be comfortable with a website video taking over their computer at work.

As for the spot, well. Not a superb idea, but very charming in its execution.