Target makes over a grimy subway station

August 28, 2006

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Nice work here for Target. On paper, the concept of blitzing an entire station with corporate identity may sound a little bland, a little annoying, and a whole lot of done-before. But somehow this operation manages to be charming. Maybe it’s the pseudo-art incorporating the logo that hangs on the walls. It’s all very charming, and tasteful when the station is one renowned for being grimy and unpleasant.

Link [wellaontheweb]

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