GTA Coke Ad – Concept Art

August 22, 2006

By now, we’ve all seen the Grand Theft Auto-styled Coca Cola prop piece. It’s an awesome piece of work, if a little derivative, and Wieden+Kennedy has posted a pitch document with a remarkably detailed storyboard on their WKStudio blog. The early version reveals a less entertaining, slightly more trite treatment, with about half its length focusing on the street parade. How it went from that, to the final version with entertaining fire-extinguishing, robbery-foiling, doomsday-reversing fluorishes is anyone’s guess. Director’s influence? Input from the gaming eggheads who had to code the animation?

Great result in any case. One only has to read the comments on YouTube to see that they’ve scored with the target audience.


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