This is rather funny and sadly true all at once, just in time for the kind of Friday that precedes a working weekend. Accounts people will appreciate it more. Link

What is Campaign?
If you don’t know by now, pay attention. It’s the industry rag. It only matters if you work in advertising. If you don’t, you will have no idea what headlines like “New Zealand lamb plans ad fightback” mean, and you probably won’t want to know either. Read the rest of this entry »

Advertisements

UBrander is a new site that promises to provide “higher ed marketing answers in 500 words or less.” For free. While of no use to some of you, this may be an invaluable resource for those who pay no attention, do no homework, and are yet destined to one day be at the helm of large global accounts they don’t understand. I kid, I kid. Well-written information is always a valuable asset.

Samples: How do I create a Brand Marketing Plan (BMP)?
Are Logos and Brands the same thing? No.

Free Image Hosting at allyoucanupload.com

Very nice work by Eric Deschamps. Hire the guy.

[via Sunboar]

On Planning and Creatives

August 30, 2006

A Blogger on Planning.

From Campaign Brief’s (Australia) blog; this underwhelmingly-titled piece makes the point that Planning puts blinders on most creative work. Creatives are being excluded from the 360-degree thinking – simultaneously the thing that helps brands most and the thing that most Creatives are best at.

That Planners do an important job is a point beyond question, but perhaps we need to rethink the way in which they work with the people in the creative department. The best Planners are also kickass Creatives, but their need to prove this usually disrupts the creative work. And many Creatives have excellent ideas about where to take the work, but these strategic inclinations are subjugated by missives from Acct Servicing or Planning. Why can’t we work together?

The writer suggests the formation of a Strategic Creative Department where “everyone’s responsible for understanding the product/audience, innovative strategic thinking, great creative craftsmanship and selling the idea.”

When the process of generating great creative work is broken down into a segmented production line – and the strategic creative thought is generated by the Planning Department (often with the help of Account Service) – you’ll never get the best work from a great Creative, because you’re robbing them of the most important part of their job: new, original thinking. When Creatives are reduced to being just Copywriters and/or Art Directors this industry is going to lose all its great Creative thinkers – because for these people, craft will never be enough. They’ll either end up finding real opportunities to use their talent overseas; or they’ll leave the industry to write and direct films, write books, invent products etc – they’ll continue to look for ways of integrating their passion for original creative thinking with their ability to craft and shape an idea.

One man’s attempt to live a logo-less lifestyle.

Over at the BBC website, writer Neil Boorman has an op/ed piece about why he’s about to burn every “branded” item in his possession, after living in worship of them all his life. While no means a new form of panic attack (I’ve had friends hold garage sales out of materialist guilt), I have a gut feeling that the industry can’t withstand too many influencers turning on them right now.

We live in an age where thought-meddling goes far beyond what our parents went through. Street teams, faux-citizen media, briefs for “viral” amateur spots, fictional groups/associations/institutions/revolutions in service of brands are building to a head for which there is no precedent. The smart ones among us have to be ready with a battleplan for the day when consumers realize that none of their peers can be trusted for product insight, and shut us communicators out completely.

That said, I don’t blame anyone for the state of brand marketing today. One cannot expect corporations to exercise restraint any more than one can expect individuals to keep details of their every lunch and girls’ night out off the internet. We just have to have the foresight to see the consequences, just as individuals must.

via Commercial-Archive

Bob Dylan does iPod ad

August 29, 2006


Not more than 24 hours after the release of 3 new ‘Get A Mac’ ads, Apple has unleashed the mother of all celebrity tie-ins (come on, U2 is not bigger than Dylan) with this new iPod ad.

It’s remarkably different from recent iPod ads, all gritty and splashed with tie-dyed color. Even Wynton Marsalis’ jazzy ad was done in a cool blue. Dylan is allowed to be himself, with recognizable facial details and a rather understated treatment.

See it here.

3 new Apple ads

August 28, 2006



From the Get A Mac campaign, aka the “I’m a Mac, and I’m a PC” campaign. Apparently over 30 have been shot, and they are slowly being released. They are quite funny, and try some nice new things with the format.

See the HQ versions at apple.com/getamac

img_0814.jpg

img_0820.jpgimg_0810.jpgimg_0812.jpg

Nice work here for Target. On paper, the concept of blitzing an entire station with corporate identity may sound a little bland, a little annoying, and a whole lot of done-before. But somehow this operation manages to be charming. Maybe it’s the pseudo-art incorporating the logo that hangs on the walls. It’s all very charming, and tasteful when the station is one renowned for being grimy and unpleasant.

Link [wellaontheweb]

Apparently executed by Banksy, Earth’s Graffiti God, one imagines that tagging this wall was only, say, a hundred times more difficult that doing Air Force One.

8 more at the source. [blogiseverything.com]

Shots of a redesigned Megatron from the upcoming Transformers movie have hit the net, and they aren’t pretty. And since the shadowy teaser trailer doesn’t give much away about the look of our old friends, we may as well start assuming that all of them are being designed around rejected tattoo motifs by the guys from Miami Ink.

Do take note that Megatron is no longer a “gun”. He is now an “alien jet”. Thanks, Michael. This ranks up there with killing Grace Stamper’s dad! *sob*