Answers for Marketing Students

UBrander is a new site that promises to provide “higher ed marketing answers in 500 words or less.” For free. While of no use to some of you, this may be an invaluable resource for those who pay no attention, do no homework, and are yet destined to one day be at the helm of large global accounts they don’t understand. I kid, I kid. Well-written information is always a valuable asset.

Samples: How do I create a Brand Marketing Plan (BMP)?
Are Logos and Brands the same thing? No.